Logo & brand identity
A first impression that feels like you.
See what is included
Stories from studio.
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What we create.
From the first impression to the smallest detail.
A little idea.A world of its own.
You bring the story. We find its shape, its colour, its character. Here’s how it comes together.
First, a feeling.
Before the colours and the type, there’s a conversation. What are you making? Who is it for? How should it feel?
For Popice: joyful, bold and immediately refreshing.
Then, a visual voice.
We explore the details that make an idea recognisable. A softer wordmark. A considered palette. A small mark with its own personality.
A rounded wordmark, vivid pink and a repeating ice-lolly pattern.
Made to belong together.
The direction becomes a family of pieces. Each one has a job to do. Every one feels like it belongs to the same story.
From the wrapper to the banner on your screen.
A real identity, carried through every touchpoint.
From the creation crew
Beyond the Brief.
Know more about Desira.
Small answers for the questions that usually arrive first.